A Sherpa's Guide to Innovation

E111: Ruth Hartt - An Opera Singer Walks Into a Think Tank and Meets a Theory

August 10, 2022 Jay Gerhart & Ben Tingey
A Sherpa's Guide to Innovation
E111: Ruth Hartt - An Opera Singer Walks Into a Think Tank and Meets a Theory
Show Notes

Ben & Jay dig again into Jobs to Be Done, this time from a fascinating perspective with Ruth Hartt, Chief of Staff to the President at the Christensen Institute and creator of Culture for Hire.  Ruth, a former opera singer and vocal teacher, is passionate about bringing customer-centric innovation to arts marketing.  Classical music audiences have declined nearly 50% since 1997.  Hear how Ruth applies Jobs to Be Done theory to help arts organizations reverse this trend and expand their notion of their audience and how reach them. 

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