A Sherpa's Guide to Innovation
Are you looking to better understand and apply innovation theories, methods, and tools? Do you need to think about your business or industry in a different way? Join the Sherpas as they conduct spirited conversations and tell compelling stories to guide you along your innovation expedition. Get your gear ready! Business Model Innovation, Human-centered Design and Strategic Partnerships @SherpaPod @HealthPodNet Music Credit: Aurus Audio
A Sherpa's Guide to Innovation
E79: Jim Kalbach - The Jobs To Be Done Playbook
Ben & Jay talk to Jim Kalbach, Head of Customer Experience at MURAL and author of The Jobs To Be Done Playbook, Mapping Experiences, and Designing Web Navigation. Jim shares his perspective on Jobs To Be Done as a mindset, how an organization can start using it, and how it can influence various aspects of the organization. Since the episode was recorded, Jim has also launched a new Jobs To Be Done learning platform, JTBD Toolkit. Jim also has a web site, Experiencing Information, where you can learn more about him and book office hours. Stick around after the discussion for a special musical treat courtesy of Jim!
See Jim discuss customer journey mapping as compared to job mapping through the lens of the chicken crossing the road.
All Things Twitter:
Jim Kalbach
JTBD Toolkit
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
