A Sherpa's Guide to Innovation
Are you looking to better understand and apply innovation theories, methods, and tools? Do you need to think about your business or industry in a different way? Join the Sherpas as they conduct spirited conversations and tell compelling stories to guide you along your innovation expedition. Get your gear ready! Business Model Innovation, Human-centered Design and Strategic Partnerships @SherpaPod @HealthPodNet Music Credit: Aurus Audio
A Sherpa's Guide to Innovation
E80: Is Ice Cream for Breakfast Funny or Weird? Taddy Hall on Jobs to Be Done
Ben and Jay complete an epic three-episode Jobs to Be Done arc with Taddy Hall, Senior Partner at Lippincott. A best-selling author and global innovation authority, Taddy drives growth through new product development and systematic improvements to innovation processes. He collaborated with Harvard Business School’s Clayton Christensen for the last 20 years, including Competing Against Luck: The Story of Innovation and Customer Choice.
Taddy's storytelling, energy and humor shine through this engaging discussion that sits at the intersection of innovation and brand.
Watch a recent webinar from Taddy: (see Episode 2 in the Lippincott series)
Great reads from Taddy and friends:
Marketing Malpractice: The Cause and the Cure
Searching for New Ideas in the Curious Things Your Customers Do
All Things Twitter:
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
Taddy Hall
